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Our Business Games

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How Business Games Work

  • Composition of the Teams

  • Presentation of the Game Scenario

  • Starting the Simulation
  • Debriefing at the End of each Round
  • Inserting Unexpected Events
  • Final Debriefing and Winning Team

Our Team

The name itself explains what we do: “Art” for creativity, “Mat” for rationality. Our mission is to make training, recruitment, assessment, employer branding and talent attraction activities more like game in order to make them more engaging and interesting. We design, develop and implement business simulation tools to stimulate, evaluate and boost the technical and soft skills of the participants (managers, employees, young talents, graduates or students).

Tommaso Terenzio
Tommaso TerenzioProject Manager
Maica Apa
Maica ApaProject Manager
Gianpaolo Iazzolino
Gianpaolo IazzolinoHead R&D for business simulation systems

Our main projects

Simulated Companies
Live Events
Positive Feedbacks

Customer Success

The Entrepreneur business simulation game was a perfect way for us
to increase candidates’ awareness of EY.

Annalisa Lucarelli, EY

We had a really positive experience using the business game
for our selection process.

Sibilla Rocco, UniCredit