Scenario
Participants manage a virtual company in the market of mobile devices. The task is the complete business management in order to produce and sell smartphones and tablets. Business success is determined by the market value of the company, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Corporate structure • Management • Strategy • Problem solving • Decision making • Economic and financial analysis
Economy and Finance • Human Resources • Research and Development • Operation and supply chain • Innovation • Marketing • Business Valuation
Budget management • Investments • Pricing policy • Production • Market Share • Revenues • Costs • EBITDA • EBIT • Net income • Cash Flow • Financing • KPIs • Equity Value • Intellectual Capital