Scenario
Participants manage a digital startup in the market of mobile applications. The task is to plan a digital marketing strategy, choose professional profiles (CVs) and business models, develop and sell a mobile application on Android and/or iOS market. Business success is determined by the market value of the startup, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Entrepreneurship • Launch of a new product • Revenue models • Strategy • Problem solving • Decision making • Economic analysis
Economy • Human Resources • Innovation • Digital Marketing • Business Valuation
Budget management • Investments • Market Share • Revenues • Costs • EBIT • Net income • KPIs • Startup Value • Intellectual Capital