Scenario
Virtual tourist structures compete within the same geographical area. The goal is to offer holiday packages (Gold and Silver) in both high and low season, focusing on customer satisfaction. Business success is determined by the market value of the touri Participants manage a virtual tourist structure in a specific geographical area. The task is to offer holiday packages (Gold and Silver) in both high and low season, focusing on customer satisfaction. Business success is determined by the market value of the company, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Corporate structure • Management • Strategy • Problem solving • Decision making • Economic analysis
Economy • Human Resources • Touristic services • Innovation • Marketing • Business Valuation
Budget management • Investments • Pricing policy • Market Share • Revenues • Costs • EBITDA • EBIT • Net income • Cash Flow • Financing • KPIs • Equity Value • Intellectual Capital