Scenario
Participants manage a virtual startup in the market of cultural events. The task is the design and management of contemporary and/or classic events in a metropolitan city and leading tourism destination. Business success is determined by the market value of the startup, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).
Entrepreneurship • Launch of new events • Revenue models • Strategy • Problem solving • Decision making • Economic analysis
Economy • Human Resources • Events management • Marketing • Business Valuation
Budget management • Investments • Market Share • Revenues • Costs • EBIT • Net income • KPIs • Startup Value • Intellectual Capital