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General Management 2020-08-27T15:58:12+00:00

Scenario

Participants manage a virtual company in the market of mobile devices. The task is the complete business management in order to produce and sell smartphones and tablets. Business success is determined by the market value of the company, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).

Corporate structure Management Strategy Problem solving Decision making Economic and financial analysis
Economy and Finance Human Resources Research and Development Operation and supply chain Innovation Marketing Business Valuation
Budget management  Investments  Pricing policy  Production  Market Share  Revenues  Costs  EBITDA  EBIT  Net income  Cash Flow  Financing  KPIs  Equity Value  Intellectual Capital

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