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Digital Start Up 2020-08-27T15:46:42+00:00

Scenario

Participants manage a digital startup in the market of mobile applications. The task is to plan a digital marketing strategy, choose professional profiles (CVs) and business models, develop and sell a mobile application on Android and/or iOS market. Business success is determined by the market value of the startup, calculated on the basis of the value of the assets, both tangible and intangible (intellectual capital).

Entrepreneurship Launch of a new product Revenue models Strategy Problem solving Decision making Economic analysis
Economy Human Resources Innovation Digital Marketing Business Valuation
Budget management  Investments  Market Share  Revenues  Costs  EBIT  Net income  KPIs  Startup Value  Intellectual Capital

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